Capturing Leads with QR Codes

QR Codes are a great tool for capturing leads and building your contact list. Email is still a great way to stay in touch with customers. Emails can be used to tell your customers about upcoming events, new products, special promotions, or any news that they might find important. However, before you can effectively use email marketing, you need a highly qualified email list. A highly qualified email list is a list of people that have opted-in to receive your emails; this is not a list that you can buy. The best and most cost-effective lists are those that you build yourself as your customers interact with you.

Capture Email Addresses with QR Codes

Every time you meet or interact with your customers face-to-face is an opportunity to expand your email list. If your business has a presence at tradeshows or industry conventions, instead of having a computer setup to capture leads or a paper form for people fill out, you can display QR Codes that provide information about your business. A great QR Code to build your email list is the Website QR code. Even better is the Website with Tracking QR Code. With the Website QR Code, you can direct people to a page on your website where you can prompt them to sign-up to receive your marketing emails. Because people know who you are and they are choosing to receive your emails, your list will be highly qualified. As such, people will be less prone to opt-out later when they receive your emails.

Justifying Marketing Costs with QR Codes

We consider Website with Tracking QR Codes to be better than simple Website QR Codes because tracking gives you information that can be useful in justifying how you spend your marketing dollars. Attending seminars, tradeshows or conventions can be an expensive proposition. You need to take every opportunity to collect information to help determine if the expenditure is worth it to your business. If you use a Website with Tracking QR Code, then you can keep track of what events that you attend garner the most leads. For example, if you attend 3 or 4 conventions a year and you find that one of them yields very few leads, but is rather expensive to attend, then perhaps continued participation in that event is unwarranted. Furthermore, once you know where a lead came from, you can track sales attributed to that lead and tie that all the way back to where the lead originally came from. This will help you determine what marketing efforts are yielding the most sales. All of this is possible if you start by using Website with Tracking QR Codes.

Pull Versus Push Marketing with QR Codes

Emails are considered a "push" type of marketing in that you are periodically pushing out information to your customers. "Pull" marketing is where customers reach out to you. Search engines and SEO are forms of "pull" marketing in that customers must actively search for you and make an effort to find you. You can use vCard QR Codes to help with your pull marketing. Say you're at a tradeshow, convention, or even a farmer's market, you can display a vCard QR Code that contains your business name, website address, email address, phone number, physical address or any combination of this information. Visitors to your booth can then simply scan the vCard QR Code and add your information to their address book or contact list. Using vCard QR Codes in this manner will make it easy for your customers to record your information so that they can reach out to you later. vCard QR Codes provide another powerful yet simple way to connect with your customers.

Final Thoughts on Capturing Leads with QR Codes

Website QR Codes, Website with Tracking QR Codes, and vCard QR Codes are three powerful and cost-effective ways to connect with your customers. Website QR Codes can be used to build highly qualified email lists that can then be used to "push" information out to your customers. Website with Tracking QR Codes can also be used to build high-quality email lists but also benefit from providing you with information that helps you determine which of your marketing expenditures are paying the highest dividends. vCard QR Codes provide a way for your customers to easily add your contact information to their own contact lists so that they can reach out to you later. When attending tradeshows or conventions, QR Codes provide a way to connect with customers without you having to haul around and setup a computer or maintain paper lists of contact information that you need to manually enter into and email list management system later.

Thank you for considering QRSpike.com for your QR Code generation needs.